mamalinc
your linc between surviving and thriving motherhood
Hi Mama,
i'm courtney
mamalinc app mamalinc mama baby app motherhood app
Founder of mamalinc, a mama of four, NICU nurse, baby expert, lactation and sleep consultant, annnd I don’t normally look like this because motherhood is hard.
I know firsthand how overwhelming, isolating, and just downright exhausting motherhood can feel sometimes. You love your kids more than anything but at the same time, you’re craving space, connection, and tools that actually support you as a whole person, not just as a mama.
So stop struggling alone – I got you, mama!
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i got you,
mama!
From pregnancy prep to postpartum recovery, newborn care, feeding, and sleep, mamalinc gives you everything you need in one place: expert-led programs, live Q&As, virtual events, easy-to-use resources, and a supportive, judgment-free community of mamas.
Whether you’re looking for trusted answers, practical tools, or real connection, mamalinc delivers compassionate, evidence-based guidance right to your phone – so you feel supported every step of the way.
join our
mamaunity

your virtual mother's group
No more googling at 2am! This app will give you all of the answers to your questions. Whether that be through expert-led resources, LIVE Q&A’s, or 1:1 coaching to help you navigate the 24/7 chaos. And it doesn’t stop there, you’ll also find genuine connection, free from any judgement with other mothers in a virtual mothers group or as I like to call it the village you’ve been missing.
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He’s back and I’m not sure how I feel about it.
Do you do elf on the shelf?
I love seeing the magic it brings to my kids but it can be a lot to do every night when all I want to do is go to bed 😂
I’ve been mentally preparing for weeks to get quick, easy ideas. So stay tuned for some simple, fast elf on the shelf ideas mamas.
#elfontheshelf #mamalinc
He’s back and I’m not sure how I feel about it.
Do you do elf on the shelf?
I love seeing the magic it brings to my kids but it can be a lot to do every night when all I want to do is go to bed 😂
I’ve been mentally preparing for weeks to get quick, easy ideas. So stay tuned for some simple, fast elf on the shelf ideas mamas.
#elfontheshelf #mamalinc ...
We’ve spent some time focusing on what to say NO to this Christmas. Here are a few things to say “YES” to protect your peace this year, Mama. 🎄✨
This Christmas isn’t about doing more…
It’s about choosing what actually feels GOOD. 💕
Here are a few simple “YES’s” that protect your peace:
✓ Rest.
✓ Simpler plans.
✓ Accepting help.
Double-tap if you’re saying YES to a guilt-free Christmas 🎁💛
Save + share with a mama who needs this reminder.
#mamalinc #christmasasamum #mumlifeaustralia #newmumlife #gentleparenting #christmasformamas #holidaymentalload #christmasboundaries #overwhelmedmum #motherhoodunfiltered #mumwellbeing #mumburnout #modernmotherhood #mamacommunity #mumlifeunfiltered
We’ve spent some time focusing on what to say NO to this Christmas. Here are a few things to say “YES” to protect your peace this year, Mama. 🎄✨
This Christmas isn’t about doing more…
It’s about choosing what actually feels GOOD. 💕
Here are a few simple “YES’s” that protect your peace:
✓ Rest.
✓ Simpler plans.
✓ Accepting help.
Double-tap if you’re saying YES to a guilt-free Christmas 🎁💛
Save + share with a mama who needs this reminder.
#mamalinc #christmasasamum #mumlifeaustralia #newmumlife #gentleparenting #christmasformamas #holidaymentalload #christmasboundaries #overwhelmedmum #motherhoodunfiltered #mumwellbeing #mumburnout #modernmotherhood #mamacommunity #mumlifeunfiltered ...
Hot take, Mama: 🎄🔥
You don’t need to carry Christmas on your back.
You don’t need to say yes to everything.
You don’t need to “push through” to keep everyone happy.
If you’re tired, overwhelmed, or stretched thin…
Saying NO is self-care...not selfishness. 💛
Comment NOPE if you’re protecting your peace this Christmas. ✨
Save + share this with a mama who needs the reminder. 🥰
#mamalinc #newmumlife #christmasboundaries #holidayoverwhelm #gentleparenting #modernmotherhood #mamamentalload #decembermagic #mumcommunity #mumlifeaustralia
Hot take, Mama: 🎄🔥
You don’t need to carry Christmas on your back.
You don’t need to say yes to everything.
You don’t need to “push through” to keep everyone happy.
If you’re tired, overwhelmed, or stretched thin…
Saying NO is self-care...not selfishness. 💛
Comment NOPE if you’re protecting your peace this Christmas. ✨
Save + share this with a mama who needs the reminder. 🥰
#mamalinc #newmumlife #christmasboundaries #holidayoverwhelm #gentleparenting #modernmotherhood #mamamentalload #decembermagic #mumcommunity #mumlifeaustralia ...
We’re at the end of November, Mama…which means the Christmas countdown has officially begun. 🎄✨
And if you’re already feeling the pressure building: the plans, the invites, the expectations, the mental load... this is your gentle reminder:
You don’t have to “push through.”You don’t have to do it all. You don’t have to perform holiday joy for everyone else.
Motherhood is a full-time marathon by itself. The lead-up to Christmas shouldn’t feel like another one.
Choose the pace that feels safe for you and your baby.
Tag a mama who needs this reminder as December approaches 🩷
And follow @mamalinc for more real, grounded, guilt-free support. 🥰
#ItsOkToSayNo
#ChristmasForMamas
#mumboundaries
#holidaymentalload
#motherhoodunfiltered
#gentlemotherhood
#mumwellbeing
#mamalinc
We’re at the end of November, Mama…which means the Christmas countdown has officially begun. 🎄✨
And if you’re already feeling the pressure building: the plans, the invites, the expectations, the mental load... this is your gentle reminder:
You don’t have to “push through.”You don’t have to do it all. You don’t have to perform holiday joy for everyone else.
Motherhood is a full-time marathon by itself. The lead-up to Christmas shouldn’t feel like another one.
Choose the pace that feels safe for you and your baby.
Tag a mama who needs this reminder as December approaches 🩷
And follow @mamalinc for more real, grounded, guilt-free support. 🥰
#ItsOkToSayNo
#ChristmasForMamas
#mumboundaries
#holidaymentalload
#motherhoodunfiltered
#gentlemotherhood
#mumwellbeing
#mamalinc ...
The other day I got to MC Haakaa’s Maternity Health Professional Event and honestly? I walked off that stage buzzing. I felt powerful. I felt proud. I felt like me again.
New makeup (shoutout to @mcobeauty half-price sale at Woolies - ultimate mum hack unlocked), new outfit from @faytlabel (the girlies there hyped me like I was stepping into my CEO era)… it was the first time in a long time I actually liked who I saw in the mirror.
And then… the photos dropped. And my whole chest caved in.
In 0.2 seconds I went from
“Damn, I crushed that” → “I look disgusting.”
“I feel confident” → “I look huge.”
“I’m proud of myself” → “Why did I even show up like that?”
It was brutal.
And yeah, I cried.
But here’s the thing I’m trying painfully to unlearn:
My body isn’t ruining these moments.
My mind is.
The way I looked didn’t change how well I showed up.
It didn’t erase the magic of that day.
It didn’t suddenly make me less worthy, less professional, less powerful, less anything.
If you’ve ever had one photo sucker-punch your confidence… you’re not crazy, you’re not vain, and you’re definitely not alone.
We deserve to celebrate ourselves without tearing our bodies apart.
We deserve to show up as we are softer, squishier, stronger, changed and still claim our space and feel beautiful, confident and I’m going to say it… a MILF!
My body has made four babies.
It has survived, stretched, healed, broken, rebuilt.
It is not the villain in my story.
And I’m learning slowly to be kinder to the woman who’s carried me through every season.
If you’re in this chapter too… come sit with me. We’re figuring it out together.
#newmum #newmummy #postpartumbody #mamalinc
The other day I got to MC Haakaa’s Maternity Health Professional Event and honestly? I walked off that stage buzzing. I felt powerful. I felt proud. I felt like me again.
New makeup (shoutout to @mcobeauty half-price sale at Woolies - ultimate mum hack unlocked), new outfit from @faytlabel (the girlies there hyped me like I was stepping into my CEO era)… it was the first time in a long time I actually liked who I saw in the mirror.
And then… the photos dropped. And my whole chest caved in.
In 0.2 seconds I went from
“Damn, I crushed that” → “I look disgusting.”
“I feel confident” → “I look huge.”
“I’m proud of myself” → “Why did I even show up like that?”
It was brutal.
And yeah, I cried.
But here’s the thing I’m trying painfully to unlearn:
My body isn’t ruining these moments.
My mind is.
The way I looked didn’t change how well I showed up.
It didn’t erase the magic of that day.
It didn’t suddenly make me less worthy, less professional, less powerful, less anything.
If you’ve ever had one photo sucker-punch your confidence… you’re not crazy, you’re not vain, and you’re definitely not alone.
We deserve to celebrate ourselves without tearing our bodies apart.
We deserve to show up as we are softer, squishier, stronger, changed and still claim our space and feel beautiful, confident and I’m going to say it… a MILF!
My body has made four babies.
It has survived, stretched, healed, broken, rebuilt.
It is not the villain in my story.
And I’m learning slowly to be kinder to the woman who’s carried me through every season.
If you’re in this chapter too… come sit with me. We’re figuring it out together.
#newmum #newmummy #postpartumbody #mamalinc ...
I was so nervous for this yesterday…
But had the most amazing time and met some new incredible people.
Thank you so much for having me again to MC the Professional Maternity Health Event @haakaanz
It was an absolutely incredible day full of amazing speakers and beautiful venue.
Loved meeting @wolfe.and.cub @olive_and_kin and seeing the amazing speakers @learnlatchlove @natalwithnat @dramynorman @core.restore.co
Amazing event!!! Can’t wait for the next one 💖💖
I was so nervous for this yesterday…
But had the most amazing time and met some new incredible people.
Thank you so much for having me again to MC the Professional Maternity Health Event @haakaanz
It was an absolutely incredible day full of amazing speakers and beautiful venue.
Loved meeting @wolfe.and.cub @olive_and_kin and seeing the amazing speakers @learnlatchlove @natalwithnat @dramynorman @core.restore.co
Amazing event!!! Can’t wait for the next one 💖💖 ...
Why does he always take the good stuff too?!!
#newmommy #firsttimemom #fourthtrimester #firsttimemum #mamalinc #startingsolids
Why does he always take the good stuff too?!!
#newmommy #firsttimemom #fourthtrimester #firsttimemum #mamalinc #startingsolids ...
When your baby flat-out refuses to drink water…
You grab a spray bottle and suddenly it’s the funniest thing ever 😂💦
Is it conventional? Nope.
Did it work? Absolutely.
Because sometimes, mama, we do what we gotta do. 💁♀️
Motherhood isn’t always pretty or textbook - it’s creative problem-solving at its finest.🤘🏼
A mama’s gotta do, what a mama’s gotta do. 🫶🏽
#mamalinc #babyhacks #newbornbaby #pregnancy #postpartumjourney #babyfeeding #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester #postpartum
When your baby flat-out refuses to drink water…
You grab a spray bottle and suddenly it’s the funniest thing ever 😂💦
Is it conventional? Nope.
Did it work? Absolutely.
Because sometimes, mama, we do what we gotta do. 💁♀️
Motherhood isn’t always pretty or textbook - it’s creative problem-solving at its finest.🤘🏼
A mama’s gotta do, what a mama’s gotta do. 🫶🏽
#mamalinc #babyhacks #newbornbaby #pregnancy #postpartumjourney #babyfeeding #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester #postpartum ...
The first few days after your milk comes in can feel like a flood - physically and emotionally.
You’re leaking, crying, feeding, healing, and questioning if you’re doing any of it right.
You are.
You’re doing exactly what your body’s designed to do - it just doesn’t always feel magical while you’re in it.
In my new blog, I share what’s normal when your milk arrives, what to watch for, and small things that make a big difference.
💛 Read the full post → link in bio 👆🏼
#mamalinc #newbornbaby #breastfeeding #postpartumjourney #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #feeding #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester #postpartum #breastmilk #pregnancy
The first few days after your milk comes in can feel like a flood - physically and emotionally.
You’re leaking, crying, feeding, healing, and questioning if you’re doing any of it right.
You are.
You’re doing exactly what your body’s designed to do - it just doesn’t always feel magical while you’re in it.
In my new blog, I share what’s normal when your milk arrives, what to watch for, and small things that make a big difference.
💛 Read the full post → link in bio 👆🏼
#mamalinc #newbornbaby #breastfeeding #postpartumjourney #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #feeding #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester #postpartum #breastmilk #pregnancy ...
Scare a mama in one sentence 👻
“We’re out of coffee.”
“Feeding on cracked nipples and she’s teething.”
“The baby’s awake.”
Because honestly… who needs horror movies when you’ve got newborn life. 😅
Drop your own “mama nightmares” in the comments 😱👇
#mamalinc #newbornbaby #pregnancy #postpartumjourney #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester #postpartumtruths #halloween #horrormovies #trickortreat
Scare a mama in one sentence 👻
“We’re out of coffee.”
“Feeding on cracked nipples and she’s teething.”
“The baby’s awake.”
Because honestly… who needs horror movies when you’ve got newborn life. 😅
Drop your own “mama nightmares” in the comments 😱👇
#mamalinc #newbornbaby #pregnancy #postpartumjourney #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester #postpartumtruths #halloween #horrormovies #trickortreat ...
First 48 hours with a newborn?
No sleep. All boobs.
No rhythm. All feelings.
And zero clue what you’re doing — which is exactly how it’s meant to be.
I wrote about the messy, funny, totally unfiltered reality of trying to feed a baby when your body feels like it’s been hit by a small truck.
If you’re in that stage — or still traumatised from remembering it — this one’s for you.
👉 Read the blog now 🔗 in bio
#mamalinc #newbornbaby #pregnancy #postpartumjourney #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #breastfeeding #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester #postpartum #breastmilk
First 48 hours with a newborn?
No sleep. All boobs.
No rhythm. All feelings.
And zero clue what you’re doing — which is exactly how it’s meant to be.
I wrote about the messy, funny, totally unfiltered reality of trying to feed a baby when your body feels like it’s been hit by a small truck.
If you’re in that stage — or still traumatised from remembering it — this one’s for you.
👉 Read the blog now 🔗 in bio
#mamalinc #newbornbaby #pregnancy #postpartumjourney #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #breastfeeding #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester #postpartum #breastmilk ...
The reel version of mama life?
A calm baby, hot coffee, spotless house.
The real version?
🍼 A newborn blowout before 9am.
✏️ Toddler “art” up my arm.
☕ Cold coffee number three.
👱♀️ It’s 10am, I’m unshowered, and I’m calling that a win!
Motherhood isn’t filtered - and it’s definitely not always polished. But that’s exactly why I built mamalinc: for the real, messy, beautiful moments when you just need someone to say, “You’re doing great, mama.” 💖
Motherhood’s messy - support shouldn’t be!
👉 Download the mamalinc app and start your free 7-day trial today 🔗 in bio 👆🏼
#mamalinc #newbornbaby #pregnancy #postpartumjourney #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #realityvsinstagram #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester
The reel version of mama life?
A calm baby, hot coffee, spotless house.
The real version?
🍼 A newborn blowout before 9am.
✏️ Toddler “art” up my arm.
☕ Cold coffee number three.
👱♀️ It’s 10am, I’m unshowered, and I’m calling that a win!
Motherhood isn’t filtered - and it’s definitely not always polished. But that’s exactly why I built mamalinc: for the real, messy, beautiful moments when you just need someone to say, “You’re doing great, mama.” 💖
Motherhood’s messy - support shouldn’t be!
👉 Download the mamalinc app and start your free 7-day trial today 🔗 in bio 👆🏼
#mamalinc #newbornbaby #pregnancy #postpartumjourney #motherhood #newmum #newmom #igotyoumama #parenting #newborn #motherhoodsupport #mum #mom #realityvsinstagram #mamalife #mumlife #momlife #motherhoodunplugged #motherhoodunfiltered #mumlifeaustralia #fourthtrimester ...
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