why I created mamalinc

I created mamalinc because… I needed it myself.

I was the mama who had studied all the things – neonatal intensive care nursing, lactation, sleep – and still found herself in the trenches of thrush, mastitis, tongue ties, sleepless nights and endless tears (mine and theirs). I knew exactly what to do on paper, but there were still moments I felt like I was failing – I was completely lost, overwhelmed and alone.

Even with all my training and experience, I learned something really powerful: mamas don’t need more advice – we need more support. 💖

We need, real, evidence-based answers that make sense in the middle of the night.

We need, a community that sees you, not judges you.

We need, connection that reminds us – I’m not failing, I’m just figuring it out.

So, between the feeds, the blocked ducts and the chaos of raising four little humans, mamalinc was born. It’s a space where science meets softness – where clinical knowledge and real-life motherhood finally sit side by side.

I wanted to take everything I’ve learned from hospitals, homes and my own nursery, and put it right in your hands – simple, accessible, comforting and built for the real, messy, beautiful rhythm of motherhood.

So my promise to you is simple: you’ll never have to do this alone again. 🤞🏼

Whether you’re:
🍼 wrestling with feeding challenges,
😴 deep in the sleep trenches,
💗 or just needing someone to say “you’re doing a great job” or “I’ve got you, mama” 

You’ll find trusted guidance, practical tools and a village who just gets it – right here, 24/7 📲

Because YOU deserve a support system that meets you where you are, holds space for every version of you, and helps you – and your baby – rest a little easier.

This isn’t just an app. It’s the missing LINC between surviving and thriving in motherhood.

And wherever you are in your journey, I want you to know with certainty…  I got you, mama. 💗

author avatar
Courtney Hawkins
I was the mama who had studied all the things - neonatal intensive care nursing, lactation, sleep - and still found herself in the trenches of thrush, mastitis, tongue ties, sleepless nights and endless tears (mine and theirs). I knew exactly what to do on paper, but there were still moments I felt like I was failing - I was completely lost, overwhelmed and alone.
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